Okay, so this site leans toward marketing schtuff but a couple of the entries are interesting for the non-marketing info they contain. This entry and the next have links to two that I’ve found today.
Creating Passionate Users: Getting past the brain’s crap filter.
Because in so many ways, Your Brain Is Not Your Friend. It thinks you’re still living in a cave, and it’s sole job is survival of *you* as a human, and survival of the species. And what IT thinks is important and what YOU think are… really different.
Learning a programming language, it turns out, isn’t high on the brain’s list of Things To Keep You Alive.