Creating Passionate Users: Self-induced passion
Is there something in your life you know you should do you, but you just can’t seem to do it on a regular basis? For lots of people, this might include things like eating right, exercising, even cleaning the house! We’ve had many good ideas here about how to create passion in our users, how about creating passion (or at least something resembling that) in ourselves? It’s easy to be passionate about things you love to do already, but for the things you want to do, but aren’t passionate about, so you tend not to do them when you know you should – that’s trickier.
I recently read a great little book called The Intrinsic Exerciser: Discovering the Joy of Exercise by Jay C. Kimiecik. This book is all about how to change your mindset so that you exercise for intrinsic reasons instead of extrinsic reasons. The idea is that if you can do this, then you will want to exercise, you might even be passionate about it. After reading it, it struck me that this should work for anything you want to do in a more passionate way, but are having a hard time figuring out how to get there.
Examples from the book of shifting from an extrinsic motivation for exercise, to an intrinsic motivation, include:
* Instead of exercising because you want to lose weight, do it because it makes you feel good
* Instead of thinking about exercise in terms of the future (e.g., I will lose this much weight, or I will look better in X months), do it in the present – “I am exercising NOW because I like the way it makes me feel NOW”.
* Instead of exercising because you will have enhanced fitness, exercise because you want to master some athletic ability