Apparently, we’re no closer to escaping the age-based generalizations of the pre-Internet age. Despite that, some good info herein.
Creating Passionate Users: If you’re over 35, do you have a clue?
How well do you know your younger audience? If you’re under 35, perhaps pretty well. You share a common trait–having grown up in a world where video games are pervasive. If you’re over 35, though, it gets tricky. (And of course those aren’t hard boundaries, but they’re a good starting point.) If you’re over 35, and you do ANYTHING that could possibly be related to those *under* 35, you might want to make reading Got Game a new year’s resolution.